No, this is not a sales course (although the tips could help with sales).
Yes, this is a book about working in a way that is both professional and makes anyone you work with want to come back to you for more, more, and even more work–so indirectly, it supports any sales approach or training.
Morgan has led digital for multiple presidential-level campaigns, has run 92+ person agencies in three continents, and has lots of experience managing challenging clients. He’s spent 11 years compiling the refining the list of his best managing-up practices that became the core of this course.
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