It is a cliché headline, but it is not a cliché article. We are not talking about educating children, or teenagers, or college people, or any other under-aged kid in the school era. We are talking about educating the people that we are always talking about here at Beloved by Clients: clients, and employees. And I don’t mean giving constant lectures or sending them to workshops. Everything from sharing your secrets, taking the time to explain, being happy to receive and respond to questions, and a lot of other small things that you can include in your everyday life is also education.
The people you work with or for are the people you most want them to succeed, basically because if they do well, you do well. Given that scenario, the thing you should always look for is to bring out the best of them, so you can also show the best of you, right? And in order to do so, a huge step is the guideline you give them, and what you can do to make them better and more successful.
And that’s why today we’ll be discussing the best practices and approaches towards educating your clients and educating your employees. So let’s jump right in, shall we?
So first, let’s talk about this weird concept of “educating clients” and what it’s all about. Basically, what happens is that you can’t sell someone something they don’t understand, and neither can you convince them that it is so great. So, the first education moment is right there when you are pitching them at your first meeting. Taking the time to explain to them what it is that you are offering, why they should choose it, what benefits could bring along, and everything you can explain really goes a long way. Clients will really appreciate that you make the effort to speak in their own language, and you will probably have a much bigger shot at winning them.
Separately, just as you should never stop making your couple fall in love with you, neither should you stop making your clients feel special. Do you have a report, analysis, improvement idea, or anything you want to share? Take the time to sit with them and go through it carefully so that they get what’s going on. Think about it like this: a client is a person or company that is betting on you the thing they care about the most, their business and success. So they definitely will want (need) to know what is happening with that bet. You are doing great? Explain to them why and how! You are having some trouble? Explain why and some ideas to fix it! Everything you want to communicate will probably be incredibly welcome by them.
But when it comes to educating your employees, the dynamic will probably be a lot different. You educate your clients so that they’ll want to work with you. But you educate your employees ALSO so your clients will want to work with you. Everything your employees do will be a part of your success too, so why wouldn’t you want them to be the best possible employees they can be, right? So first things first: educating your employees should always be one of the keys to your business’ philosophy.
So, when thinking of educating your employees, there are a bunch of things you can do. The first thing is to always be super clear about your expectations for them, and for the company, and be transparent (and repetitive) about the page you are on. This is a matter of honesty too, but your employees will do a much better job if they clearly understand what they are supposed to achieve and what for. It is not the same to be in an expansion phase, or in a competitive phase or any other phases that you might be in. And if it’s not the same for you, it will not be the same for your employees’ performance.
Another great step towards getting your employees to succeed through properly educating them includes sharing your secrets. There are a bunch of managers that are very hesitant about sharing what they’ve learned from all these years in their industry, but what’s the point of having your employees messing up over and over again just because you don’t want them to be an accountant of this intellectual property you’ve developed. So it truly is very important that you are open to sharing any information that could be beneficial for your employees’ performances.
Finally, there is this one thing that happens a lot within businesses: people don’t have any time to waste, especially not on meaningless conversations that won’t make them any money. But this is a big mistake. See, if we actually spent some more time asking our employees how’s their work going, if they have any questions, responding to them, and making sure there is fluent communication going on at all times, there probably will be a lot fewer mistakes because the level of understanding what’s going on will definitely increase by far. So take the time to explain things and respond to questions whenever you can.
So to conclude, it is super important that every member of the organization is open to listening to useful explanations that can make them improve their performances, and this also includes managers. Making sure everyone at a company is doing their best is making sure that your clients will be as possibly happy as they can be, and why on Earth wouldn’t you want your employees to be happy and satisfied?