Learn how to make your clients fall in love with you
How-to guides and best practices
Learn with real world examples
Learn along other professionals
Become a member of a tight-knit community
2 WEEKLY ZOOMS
Weekly seminars & office hours, live or recorded
& 1‑on-1‑s to discuss, learn & strategize
The Course: Learn what your clients and boss actually care about, not the lie that they just care about results.
The course was designed with your situation in mind. While books, including ours, may have great tips and strategies – no one reads a book and suddenly acts differently. You need to see lots of examples in action, to talk through your own situations, coaching, watch your peer groups go through similar decisions, outside perspectives on what is happening to you. Hand-holding, detailed training, and pushing you in the right direction. And that’s what our seminars, office hours, community, and 1‑on-1‑s do.
The best part, though, is that the content isn’t based on academic studies nor rehashes of generic posts online. Rather, it’s the culmination of 11 years of painful work managing the most difficult clients, experiencing every problem you could imagine, and figuring out how to make them love working with you.
No fake statistics here. Just lessons borne from painful experiences.
Here’s how the course works
Here’s how we teach you to make them love working with you:
165 practical how-to guides on each aspect of managing up
Learning how to manage your managers has never been easier. With BBC, you will learn the most helpful tips on how to make others fall in love with not only your work, but also your professionalism. These tips include real world examples to learn how to apply these practices in real work contexts.
Weekly Zoom seminars with our founder & managing up experts
While the books and materials provide the core strategies, the challenge is understanding when to apply them, and learning and practicing the confidence so you can apply them. The seminars go through situations and stories, with a different focus every week, to learn and understand how to clarify and reinforce the strategies and skills the content articulates. These are recorded & shared in case you can’t attend.
Weekly Zoom office hours with our founder & managing up experts
If you’re not sure how to apply these tips in your work context, or want more insight into scenarios in which these tips may apply, join the weekly office hours with our managing up experts. They are here to support you in every step of the way!
One-on-one consulting sessions with our founder
Get the opportunity to get tips that are specifically customized for your needs. These two one-on-one meetings will ensure that you can apply these tips to your specific career, position, and relationship with your manager. These sessions will be recorded and made available to you so you can look back on the advice that is best fit for you.
Short, Daily Practical Tips Emails
Lots of people don’t have time to read a long book, and attending a weekly seminar may not give you all the strategies you need fast enough. So we’ll also send you a tip & lesson a day, so you can quickly learn a strategy every day, for 165 days.
Join the community
When joining BBC, you not only get access to the course but also become a part of a united network of industry professionals. This is an opportunity to interact with others, get feedback, and meet new potential partners.
Learn With The Best
Morgan has led digital for multiple presidential-level campaigns, has run 92+ person agencies in three continents, and has lots of experience managing challenging clients. He’s spent 11 years compiling the refining the list of his best managing-up practices that became the core of this course.
These tips were compiled over 11 years of managing among the most difficult clients in the world.
Here are some tips for managing your manager we’ll train you in
Frame documents as “notes” or “drafts”
You don’t need to have the Last Word
Experiment with extreme transparency
Discuss yellow flags very early
Drop happy surprises regularly… and do the work behind the happy surprises
Always take the blame… so you can focus on forward-looking problem-solving
Ask “are you sure?” and then walk through consequences together
The “good results and good communication” gold standard
Train yourself how to say “no,” and know when to say it (but not to your boss)
Minimize ambiguous language (plus many examples over many chapters)
Assume all questions are tests