Great Moments in the History of Marketing

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Before we jump into the exciting marketing story behind Hesperidina, I need to confess why it is close to my heart. It's the story of an American who (almost 200 years ago) went to Argentina.
I read a fantastic story years ago back when this retronym called "physical books" was a thing, a story so awesome I've quoted it probably more than a hundred and ten times! But my memory was not terrible because it has been confirmed online, insofar as a prestigious web site writing about it is a form of "confirmation." It's worth reading.
While our articles on this site tend to deep dive into display advertising, as a lover of history and marketing, I can't resist when I discover secret gems from the history of marketing. So, from time to time I'll share them here. Here's one I just found while trying to figure out the explanation for why the Statue of Liberty was built on top of an 11-point star fort.