Today, as a mature professional, the answer is: yes, the vast majority I do follow, and while not perfectly – does perfection exist? – I try very obsessively to come very close to it. And I hope I do!

But earlier in my career, a decade or two ago, the answer would have been very different:

I’ve made every mistake a high-integrity professional could make in dealing with the most demanding clients on earth.

Life thrust me directly into the fire, in other words, and it burned my skin.

The lessons and stories in the book aren’t theoretical and academic conclusions based on studies that say how we should behave. It’s a personal book based on a personal life experience, based on what I’ve found works better and worse in making clients fall in love with how you work. It is my attempt to put a framework and lessons around what I’ve tried to do in managing clients and learned what works best.