In short, it is that everyone, everywhere tells you that to improve your career, focus on getting better at your craft–that is, get better at what you do. Another contingent tells you that to improve your career, you need to sell, sell, sell and turn yourself into a cheesy salesman.

Here at Beloved by Clients, I’m creating a third school of thought: that the secret is making those who work with you, and above you–most importantly, your clients and your boss or manager–fall in love with the process of working with you, in every tiny little detail.

This is an open secret, in every profession, because every experienced professional knows that every client cares about how you work, with at a very minimum equal importance of the results of your work.