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Client management lessons I learned from Everybody wants to rule the world by Tears for Fears

The famous name and chorus to Tears for Fears’ most classic song–Everybody Wants To Rule The World–feels like a lie to me: those who are ruling the world or close to ruling the world probably have the most miserable job on the planet.

Client management lessons I learned from These Boots Are Made For Walking

It’s hard for me to find a 70s song that is both intensely fun and danceable, while not being as cliche and overused as Saturday Night Fever or Staying Alive. What song is at that perfect intersection of that Venn diagram, while also having possibly the most ’70s video of it ever?

Client management lessons I learned from Handle with Care by the Traveling Wilburys

What do you get when a one-hit-wonder crosses with a group of the greatest apparent rock musicians together? You get only one song in that Venn diagram: Handle with Care by the Traveling Wilburys.

Client management lessons I learned from Somewhere over the rainbow by Israel “IZ” Kamakawiwoʻole (and I want it all by Queen)

Similar to Ground Control to Major Tom, sorry, I mean Space Oddity, “Somewhere over the rainbow” is another song that I can’t call by its official title, “Over the rainbow”: it just sounds too weird to my ears without the “Somewhere.”

Client management lessons I learned from Under Pressure by Queen & David Bowie

If there is a song that ought to be the anthem of any serious professional, especially in the marketing industry–although likely members of any profession would argue it ought to be their anthem–it would be Queen & David Bowie’s Under Pressure.

The power of educating

It is a cliché headline, but it is not a cliché article. We are not talking about educating children, or teenagers, or college people, or any other under-aged kid in the school era.

Client management lessons I learned from Living on a Prayer by Bon Jovi

All these years later, Tommy is still working on the docks. Although today, Tommy probably isn’t a longshoreman working on the “Docks” loading ships, but probably working on Google “Docs.”

The nightmares micromanaging can (and will) cause

For a couple of months now, we’ve seen over and over in our beloved Client Horror Stories podcast that there’s no redder flag than the moment a client starts micromanaging you, and you just know there’s no turning back from that point.

The importance of empowering your clients and coworkers

Making sure your employees and clients feel valued and recognized is a huge step towards being beloved by your clients.

Client management lessons I learned from Ground Control to Major Tom by David Bowie

Isn't it great that anthems like Space Oddity are in fact awesome allegories for dealing with clients?

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The Open Secret that we exposed, to quote one our friends:

“The open secret of professional work is that results are not the main factor in determining how happy your clients are with your work.”

The open secret of professional work is that results are not the main factor in determining how happy your clients are with your work. What is? Your boss or client loving your communication, processes, details, responsiveness, and much more “meta work” matters just as much as the work itself. But no one explicitly teaches these to you. Until now. Beloved by Clients is the original and ultimate guide to “Managing Up,” the practical guide to how to work professionally that you wish you had gotten ten years ago.